Rising damp is moisture being drawn by capillary action from the ground with which the structure is in contact with.
Building materials are generally porous therefore they can soak up water in a similar action to that of a wick.
Moisture carried into the wall by a rising damp process will allow the wall to become damp.
The moisture will also pass into the joinery fittings such as skirtings, door frames and windows causing conditions in which a variety of wood rotting fungi flourish.
In addition, all soils contain natural salts, these salts combine with the moisture and are drawn up through the wall structures - usually up to around 1mt above ground level.
During the natural drying out process the salt bearing moisture in the wall is carried to the surface, whereby the moisture evaporates leaving behind deposits of these natural salts, within and upon the surface of the wall.
The salt breaks down the internal plasterwork, mortar joints and external rendering, causing them to become hygroscopic and thus capable of absorbing moisture from the atmosphere and consequently compounding the damp problem.